» Oracle Content Marketing in 5 Minutes or Less

Photo courtesy of Ascend Marketing

Photo: Courtesy of Ascend Marketing .

Your company just purchased a license to use Oracle Content Marketing (previously known as Compendium), and your job as a developer is to get it running. Where do you begin? As the Chinese philosopher Lao-tzu once said, "A journey of a thousand miles begins with a single step."

Here are five tips that will help you get up and running successfully. Or, if you prefer a little more "best practices for headline writing" glitz, remember these 5 quick tips to learn how to avoid devastating deployment mistakes before you discover this surefire process that Oracle doesn't want you to know about to demonstrate how easy it is to make your project a rousing success in 5 minutes or less like a pro!

1) Oracle Content Marketing is, like the name suggests, a content marketing platform. The marketing experts at your company use Oracle Content Marketing to strategize, plan, and distribute content such as blog entries and social media posts (here is an older video with a nice overview of its capabilities). However, before anyone can derive any meaningful benefit from this tool, the business team needs to determine the best way to integrate it into existing workflows. They should start thinking about everything from strategic planning questions like "what customer personas am I targeting" to granular access management requirements like "should content creators be able to redirect URLs". It will be much easier to configure this tool once you know how your company plans to use it.

2) The business team will look to you for answers. Wait! You mean you thought you could just push some code and go home? No, no, no. You are the expert. Go read this manual, and here’s another one in case you decide to do something crazy like build your own interface.

3) The easiest way to set up a content hub is to stick with the defaults. By default, Oracle Content Marketing hosts all static assets within the platform, so you don't have to worry about provisioning server space or managing images and CSS files. Oracle Content Marketing uses an extension of the template engine Twig to build out a content hub. Twig has a nice feature set on its own, but Oracle adds basic controls like accessing blog post meta data and more advanced controls to handle image resizing. Check out the documentation directly within the tool under the "Template Editor > Help" section. Be aware that the file names for your templates have specific syntax requirements that control when a template file will display. These magic defaults are, for the most part, documented in the aforementioned help section.

4) Change your DNS settings to make the default content hub publicly available. The easiest way to launch a content hub hosted in the Oracle Content Marketing tool is to create a subdomain at your domain registrar and then update the CNAME records to point to Oracle. It gets a little trickier if you want the content hub to appear in a subfolder within your primary URL. In that case you will need to set up a reverse proxy using something like Nginx or Apache HTTP Server to forward requests for the content hub to Oracle. These custom requests must contain the extra HTTP header "X-Compendium-ID" containing your account UUID (universally unique identifier).

5) Oracle Content Marketing also comes with a popular WordPress connector for companies who want an alternative to the default template system. WordPress is arguably one of the most widely recognized CMS platforms. While Oracle Content Marketing sports an API allowing you to build a custom connection anywhere you desire, it comes with a prebuilt WordPress connector. This is useful if your primary Web presence already sits on a WordPress instance or you want access to the wide variety of plugins freely available in the WordPress ecosystem.

Oracle Content Marketing can do many things, and you have quite a bit of flexibility to deploy the tool in the way that works best for your particular situation. However, until this tool can can deploy itself, keep these five quick tips in mind as you navigate the waters.