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» Strong Mobile App Marketing

Strong Mobile App Marketing

It's no secret that modern marketing needs to incorporate mobile devices into the campaign mix. Creating a custom mobile app affords a great opportunity to extend your brand's reach. And while you may already know this will require extra attention... Keep Reading »

» Stop Your Ads Until After You Read This

Stop Your Ads Until After You Read This

What media comes to mind when you think about advertising? Many people think of television commercials. There are also plenty of billboards spread along roadways, and you'll hear radio spots during your commute. Some businesses showcase their ads in newspapers.... Keep Reading »

» Webcomics Might Be Just What Your Business Needs

Webcomics Might Be Just What Your Business Needs

Judicious use of creativity can set your business apart from others in your industry. While tolerance for unusual ideas may vary by company, there is always room for doing something unique. Webcomics are one example you may be able to... Keep Reading »

» Segment Your Business Marketing Lists to Avoid Easy Mistakes

Segment Your Business Marketing Lists to Avoid Easy Mistakes

Business marketing principles often overlap with consumer marketing, but business marketing is unique because it focuses on an organizational decision-making process rather than the individual consumer. Your success in business marketing depends, in part, on telling the right story to... Keep Reading »

» Why Minecraft Should Be Your Model Online Community

Why Minecraft Should Be Your Model Online Community

Minecraft is a video game well-known to indie gamers. Developed and published independent of major corporations, this is a virtual sandbox game about "breaking and placing blocks". And with revenues of more than $80 million generated by a small team,... Keep Reading »

» Humor is Not Always Funny

Humor is Not Always Funny

Communication between two people always results in some amount of information loss. It can't be helped! Maybe the radio is too loud. Or maybe your conversation partner is distracted by an impending meeting. It could even be that you sent... Keep Reading »

» Incentives Govern Marketing

Incentives Govern Marketing

Did you ever wonder why so many stores use coupons or why a company will give shoes to a developing nation for every pair you purchase? These are different marketing incentives intended to motivate us into buying more stuff. Here's... Keep Reading »

» Like a Sandcastle

Like a Sandcastle

A system is a set of related ideas that works together. Systems produce marketing. Efficient marketing systems can produce good results, but it isn't always obvious why our systems succeed. "Small details" are a common theme in modern content marketing.... Keep Reading »